Privacy Policy

We love our Yogi community and are committed to protecting your privacy. Any personal information we collect will only ever be used in accordance with this Privacy Policy. We regularly review our privacy practices, and any updates will be published on this page.

How We Collect Your Information

We may collect information when you:

• Place an order with Liforme.
• Create an account on the Liforme website.
• Sign up for our newsletter.
• Contact us via email or live chat.
• Interact with us or our partners on social media.
• Sign up with us at events.
• Visit our website, where cookies may be used to improve your experience and remember your preferences. Please see our Cookie Policy for more information.
• Share our content using social sharing links.

What Information We Collect

Depending on how you interact with us, we may collect:

• Your name.
• Contact information, including your email address and phone number.
• Billing and delivery addresses.
• Order details.
• Your chosen payment method. (Payment details are securely collected and encrypted directly by our payment providers and are never stored by Liforme.)
• Information you provide when communicating with us via email, live chat, or social media.
• Attendance information for Liforme or partner events.
• Information collected through cookies. If you would like us to remove your cookie data, please contact info@liforme.com.
• Your IP address.
• Information about the device you use to access our website.
• Details submitted when entering Liforme competitions or promotions.

How We Use Your Information

We're committed to providing the best possible customer experience. We use your information to make it easier to use our website, personalise your experience, process your orders, and improve our products and services. We retain your personal information only for as long as necessary, in accordance with our data retention policy.

Order Fulfilment

We use your information to process and deliver your order, keep you updated on its progress, and provide customer support where needed.

To fulfil your order, relevant information may be shared with our order management systems, warehouses, and delivery partners.

Marketing & Customer Engagement

Where you have provided your consent, we may:

• Send you our newsletter.
• Share updates about new products, promotions, and exclusive offers.
• Display personalised advertising on platforms such as Instagram, Facebook, and other websites using trusted advertising partners, including AdRoll and Smartly.

If you have provided your mobile number and opted in to SMS communications, we may send you messages about new products, special offers, and abandoned cart reminders where applicable.

Your SMS consent and opt-in data will never be shared with third parties.

Business Improvement

We may use anonymised and aggregated data to help improve our business, including:

• Testing and improving our IT systems.
• Research and data analysis.
• Improving our website and customer experience.
• Developing new products and services.

We may share anonymised data with professional service providers working on our behalf.

To operate our business efficiently, we may also share relevant personal information with trusted service providers such as marketing agencies, advertising partners, website hosts, and technology providers. These partners are only permitted to process your information in accordance with our instructions and applicable data protection laws.